Adwoa Aboah Fronts Marc Jacobs 2018 Beauty Campaign + First Ever Liquid Lip Crayon!


marc jacobs beauty announced model and activist adwoa aboah as the newest face of the brand for 2018, with campaigns appearing in-store and all media platforms beginning late 2017 with its newest product le marc liquid lip crayon.

le marc liquid lip crayon in the shade ‘How Rouge,’ will debut online and in-stores this December. Dubbed as the first-ever liquid lipstick in a crayon, it is said to deliver a powerful one-swipe color that lasts, while the crayon creates control and precision to fill and shape lips effortlessly.


The innovative “ghost pearl” subtly shimmers to add dimensions to lips for a never-before-seen finish with 16-hour wear.

“marc gave me my first fashion show in New York City,” Aboah said. “It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of marc jacobs beauty, and to have been able to work alongside marc once again is truly inspirational.”

“His attention to detail is like no other and you see his vision instantly come to life.”


marc jacobs beauty le marc liquid lip crayon launches on December 12 on, December 16 on and available at Sephora, Bergdorf Goodman, Neiman Marcus, Harrods and John Lewis on December 26.



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