Alicia Keys and Athleta Partner for Exclusive Collection
Athleta, a women’s athleisure company, announced a partnership with Alicia Keys. Together, AK and Athleta will drive awareness of and access to women’s well-being through co-created products, impact grants and unique community content, says the brand. AK will also join Athleta’s Power of She Fund grant program as a mentor and advisor and work with the brand through community conversations in AthletaWell, Athleta’s digital community that supports women’s well-being.
“I was drawn to Athleta because we both want to encourage women to discover, accept and OWN their power,” said Keys. “We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive – not just to survive – and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”
In celebration of International Women’s Day (March 8, 2022), AK and Athleta will release the first in a series of product offerings. The Athleta x Alicia Keys collection will be available in sizes XXS-3X starting March 8 at Athleta.com and in all Athleta retail locations.
The limited-run collection brings together AK’s style with Athleta’s consciously inclusive designs to give women the freedom to move, breathe, and feel powerful in their own bodies.
Keys joins a roster of Athleta partners like Simone Biles and Allyson Felix.
Sarafinasaid: I like this partnership. It fits with Alicia Keys’ holistic mami rebrand she’s been pushing for a while now and her recently launched Keys Soulcare that’s all about wellness. I’m interested to see what the clothing collection will look like and what will set it apart from Athleta’s current offerings.
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