Anastasia Beverly Hills Celebrates 20 Years + Giveaway!

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 Anastasia Beverly Hills celebrates its 20th anniversary this fall, commemorating the 1997 opening of its popular Beverly Hills salon.

The company said in a statement that at the center of the celebration is founder and CEO Anastasia Soare, a Romanian immigrant who came to the United States with a strong entrepreneurial vision and unique approach to beauty.

Anastasia has been credited with creating an entirely new category in cosmetics—eyebrows—centered around her revolutionary brow-shaping technique, the patented Golden Ratio Eyebrow Shaping Method.

“I’m so proud to see the evolution of the brand from its conception 20 years ago with the opening of our Beverly Hills salon,” Anastasia said. “For two decades, we’ve made it our mission to educate and inspire customers with quality makeup products and our brow-shaping technique.”

“The global reach we have achieved speaks to the unprecedented loyalty of our fans, and I couldn’t be more grateful.”


To honor the milestone, Anastasia Beverly Hills has created an exclusive collection completely devoted to what made the brand famous: brows. The limited-edition gift set, 20 Years of Beautiful Brows, includes 72 products representing the brand’s full range of offerings: fillers, tools, brushes, and more, such as all-time fan favorites Brow Wiz®, DIPBROW® Pomade, Brow Powder Duo, and Clear Brow Gel.

The packaged gift set, valued at $1,000, is not available for purchase, but ABH’s global fan base will have weekly opportunities to win this set, through giveaways across Anastasia Beverly Hillssocial media platforms and website from now until November.

“Our fans mean so much to us as their passion and dedication has made the brand what it is today,” Claudia Soare, president of Anastasia Beverly Hills said. “We’re thrilled to have our audience involved in this milestone and to give them the opportunity to win the limited-edition gift set through interactive social contests.”

Make sure you follow ABH to possibly get your hands on this set!

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