Anastasia Beverly Hills Lip Palette Out Now


The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish.

Color selections range from five pure primary hues to neutrals, bolds and brights, allowing users to mix, layer and customize endlessly.

A true innovation in the lip category, the palette gives both amateurs and pros the ability to create completely custom lip looks – from a soft, daytime neutral to a bold, dramatic pop.


“Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades,” Claudia Soare, president, Anastasia Beverly Hills said.

The palette also includes a mixing plate and a dual-ended lip brush spatula, making combining shades easier than ever. Use the palette like a true makeup professional by mixing shades with the five primary colors; each one has their own unique function:

Pure White – to lighten and enhance

Pure Black – to deepen and contour

Pure Red –  to warm

Pure Yellow – to neutralize or warm

Pure Blue – to cool or neutralize

The Anastasia Beverly Hills Lip Palette retails for $48 available on and March 2017 at Sephora, Ulta, Macy’s and Dillards.



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