The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish.
Color selections range from five pure primary hues to neutrals, bolds and brights, allowing users to mix, layer and customize endlessly.
A true innovation in the lip category, the palette gives both amateurs and pros the ability to create completely custom lip looks – from a soft, daytime neutral to a bold, dramatic pop.
“Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades,” Claudia Soare, president, Anastasia Beverly Hills said.
The palette also includes a mixing plate and a dual-ended lip brush spatula, making combining shades easier than ever. Use the palette like a true makeup professional by mixing shades with the five primary colors; each one has their own unique function:
Pure White – to lighten and enhance
Pure Black – to deepen and contour
Pure Red – to warm
Pure Yellow – to neutralize or warm
Pure Blue – to cool or neutralize
The Anastasia Beverly Hills Lip Palette retails for $48 available on AnastasiaBeverlyHills.com and March 2017 at Sephora, Ulta, Macy’s and Dillards.