Apple Unveils the Next Generation of Mac
Apple has introduced a new generation of MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience says the brand.
M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac.
“The introduction of three new Macs featuring Apple’s breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple,” said Tim Cook, Apple’s CEO. “M1 is by far the most powerful chip we’ve ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can’t wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world.”
MacBook Air: A Thin and Light Powerhouse
When compared to the previous generation, the M1-powered MacBook Air can:
- Export a project for the web with iMovie up to 3x faster.
- Integrate 3D effects into video in Final Cut Pro up to 5x faster.
- For the first time, play back and edit multiple streams of full-quality, 4K ProRes video in Final Cut Pro without dropping a frame.
- Export photos from Lightroom up to twice as fast.
- Use ML-based features like Smart Conform in Final Cut Pro to intelligently frame a clip up to 4.3x faster.
- Watch more movies and TV shows with up to 18 hours of battery life, the longest ever on MacBook Air.
- Extend FaceTime and other video calls for up to twice as long on a single charge.
13-inch MacBook Pro: Even More Powerful and Even More Pro
When compared to the previous generation, the M1-powered 13-inch MacBook Pro can:
- Build code in Xcode up to 2.8x faster.
- Render a complex 3D title in Final Cut Pro up to 5.9x faster.
- Fluidly design intricate game scenes in Unity Editor up to 3.5x faster.
- Perform ML tasks in Create ML up to 11x faster.
- Separate out beats, instrumentals, and vocal tracks from a recording in real time in djay Pro AI, thanks to the amazing performance of the Neural Engine.
- Play back full-quality, 8K ProRes video in DaVinci Resolve without dropping a single frame.
- Compile four times as much code on a single charge, thanks to the game-changing performance per watt of the M1 chip.
Mac mini: Staggering Performance and an Ultracompact Design
When compared to the previous generation, the M1-powered Mac mini can:
- Compile code in Xcode up to 3x faster.
- Play a graphics-intensive game like “Shadow of the Tomb Raider” with up to 4x higher frame rates.
- Render a complex timeline in Final Cut Pro up to 6x faster.
- Take music production to new levels by using up to 3x as many real-time plug-ins in Logic Pro.
- Magically increase the resolution of a photo in Pixelmator Pro up to 15x faster.
- Utilize ML frameworks like TensorFlow or Create ML, now accelerated by the M1 chip.
The new MacBook Air, 13-inch MacBook Pro, and Mac mini with M1 are available to order today on apple.com and in the Apple Store app.
The new MacBook Air starts at $999 (US), and $899 (US)for education; the new 13-inch MacBook Pro starts at $1,299 (US), and $1,199 (US) for education; and the new Mac mini starts at $699 (US),and $679 (US)for education.
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