Arizona Cardinals’ DeAndre Hopkins Teams with Oars + Alps
DeAndre Hopkins, wide receiver for the Arizona Cardinals has partnered with Oars + Alps, a premium natural skincare brand, aimed at men with active lifestyles featuring deodorant, body wash, face wash, lip balm and more for swimmers, rowers, runners and nonathletes alike.
Oars + Alps CEO Mia Duchnowski says their mission statement and Latin proverb “If the wind will not serve, take to the oars,” is what attracted the brand to Hopkins.
“DeAndre is truly the person we think of when we say ‘Take to the Oars,'” Mia Duchnowski, CEO of Oars + Alps said.
“He has overcome and faced many adversities that have made him the person he is today and has done so with such grace, dignity and resilience,” Laura Cox, CMO of Oars + Alps adds.
Why did you choose Oars + Alps over other brands?
I chose Oars + Alps over other brands obviously because it’s natural and environmentally friendly. They’ve created amazing products and a brand I’m proud to be part of. But how it started, the whole story of being a women-founded startup, that touched me because my mom is a single mom and worked hard for everything she has. So I understand that grind. And there aren’t a lot of women’s startup companies that are successful, so I felt like being part of something that is hopefully a trend someday is bigger than just me.
Do you have a favorite Oars + Alps product?
Yes I do. My favorite Oars + Alps product is the deodorant. I’m an athletic guy. I work out a lot. I move around a lot. So deodorant is a plus in my life. When I first started using it, I wasn’t using the best natural products before, so it took a while to detox the armpits a little bit, but once I got over that it was amazing. I use it daily.
“I am honored to partner with the Oars + Alps team on the ‘Take to the Oars’ campaign. I actually approached them because I love their products,” Hopkins said.
“For me, the brand’s values are aligned with my own, and I admire Mia and Laura’s vision. The never give up and never back down mentality is motivating. It reminds me of my mom, who has been an inspiration to me for my entire life.”
Find Hopkin’s top picks from Oars + Alps here.
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