Athleta Introduces Sleep Collection for Women
Athleta has introduced its first-ever sleep collection aimed at supporting women holistically with the importance of rest and recovery in their active life. The entry into sleep was inspired by listening sessions with Athleta customers to learn more about their sleepwear interests and nighttime routines. Athleta resident sleep expert, Dr. Michael Grandner, who is board-certified in behavioral sleep medicine, collaborated with the brand to share insights into the importance of recovery and sleep in balancing an active lifestyle.
According to a poll released by the National Sleep Foundation, 67% of women age 18-64 experience sleep problems at least a few nights each week and 46% experience sleep problems every night. This can negatively affect health, well-being and ability to perform everyday activities says the brand. Athleta adds rest and recovery play a vital role in improving daily performance, which is why sleepwear is a natural extension for Athleta for the athleisure brand.
“More and more women are focusing on self-care and holistic wellness, and by offering sleepwear we are able to support her full lifestyle—from active performance to rest,” said Mary Beth Laughton, president and CEO of Athleta. “We know from our masks launch this spring, that new category additions can be a great way to introduce more customers to our Athleta brand. We are excited about the possibility of reaching even more women while providing them an opportunity to make recovery a key component of their daily activities.”
Each style in the 14-piece collection is ultra-soft and light weight, including a cloud-like rib knit, buttery TENCEL(TM) Modal jersey and cozy organic cotton. Designed with breathability, the collection provides a gentle, easy fit to aid in uninterrupted sleep says Athleta.
The sleep collection is available now on Athleta.com.
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