Axiology Beauty, a vegan and organic lipstick brand is coming to select U.S. Sephora stores in August.
Sales from the Sephora deal will help fund the Orangutan Foundation and PETA’s ‘Beauty Without Bunnies’ program.
“Our social impact is integral to our business model,” Ericka Rodriguez, founder of Axiology said.
“We deeply care about the environment and animal welfare. Our process for creating positive change in our world is just as important as our profit model.”
The brand’s packaging found in Sephora will also support a local female-run factory in Bali.
The lipstick boxes are made of recycled paper found across the island which are then boiled down to a pulp, dried in the sun, then folded and decorated by hand.
“We secure meaningful jobs for women who want to make a difference in their community,” Rodriguez said. “And we’re able to do all of this while maintaining the aesthetic and style that makes Axiology so unique.”
Axiology’s lipsticks currently retail for $30, which is way too steep in my personal opinion, but if vegan cosmetics are super important to you it may be worth it.