B. Simone Launches Exclusive Footaction Collection
B. Simone, actress and social media influencer has launched an exclusive apparel collection at Footaction. Footwear News reports this is a first-of-its-kind collaboration with B. Simone, who is the first woman to create and sell an exclusive line with the shoe retailer.
The two-year collaboration features ‘Baby Girl’ apparel including leggings, joggers, crop tops and hoodies priced between $30 – $65.
“The whole campaign behind this is ‘baby girl love yourself.’ We’re pushing that narrative,” B. Simone said. “It ties with stuff I’ve been going through in my real life: I went through stuff in the media; I went through stuff privately and publicly. And the only thing that really got me through that was loving myself and [saying], ‘[Forget] what everybody else thinks about you. What do you think about you?’ If you don’t like something about yourself, change it. If you can’t change it, embrace it. That’s what this campaign is promoting.”
“I would love to do [shoes] and more cut-and-sew [apparel] pieces that I could design myself. … This is a long-term partnership, so each time we drop something, it’s going to be better and better,” she said. “I love that Footaction has let me be so hands-on with the designing and the messaging and what I wanted to talk about and represent.”
The B. Simone collection is available beginning Nov. 17 exclusively at Footaction.com.
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