Bella Hadid for Burberry in Pocket Bag Campaign

Bella Hadid for Burberry in Pocket Bag Campaign

Bella Hadid stars in British luxury fashion house Burberry’s first bag campaign for the “Pocket Bag.” Designed by Chief Creative Officer Riccardo Tisci, the Pocket Bag was inspired by the Burberry animal kingdom, which was introduced by founder Thomas Burberry. Burberry’s vision for his brand was personified by the historic logo of a knight atop his trusty steed.

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Heritage Details: Burberry says the Pocket Bag is an archive-inspired Burberry icon with topstitched leather detailing and their bold logo graphic draw on equestrian influences. Cast across a two-tone canvas, soft leather and new fabrications.

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Bella Hadid for Burberry in Pocket Bag Campaign

A Versatile Signature: Fitted with a detachable strap and sculptural top handles for added versatility. Style effortlessly across the body or carry as a tote.

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Bella Hadid for Burberry in Pocket Bag Campaign

Modern Proportions: A silhouette for every event – from the easy and practical mini to exaggerated oversized proportions.

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Bella Hadid for Burberry in Pocket Bag Campaign

The Pocket Bag campaign is Bella’s second for Burberry — captured by photographers Inez and Vinoodh.

View the collection here.

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