Benefit Introduces 13 New Products for Brow Collection

Last week your fav beauty vloggers were on Snap Chat in Las Vegas for some big Benefit event. Eventually they revealed that they had the first look at the cosmetics company newest brow collection that includes 13 new products and six shades.

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@nikkiphillippi in our new goof proof easy shaping & filling brow pencil is giving us life 💗 Comment below & tell us which product from our new #benefitbrows collection you’re most excited for!

A post shared by Benefit Cosmetics US (@benefitcosmetics) on May 19, 2016 at 3:54pm PDT

The line includes:

Ka-Brow  – a cream gel color with brush $24

High brow & high brow glow highlighting pencils $22

Ready, set, BROW! an invisible shaping and setting gel $24

Precisely, my brow pencil $24

3D BROWtones, a highlighter $24

Goof proof eyebrow pencil  $24

BROWVO! conditioning primer $28

Brow zings, a taming and shaping kit $32 

Gimme brow, volumizing eyebrow gel $24

A grooming tweezer and brush $20

An angled brow brush and spool $20

Benefit spent three years developing the range, and says that the collection includes: “High performing formulas, custom-designed applicators and mistake-proof shades”. The new range is designed to help consumers become “their own brow expert”.

The collection will launch in stores on June 24, 2016.