Beyoncé Drops Third IVY Park Collection: ICY Park
adidas and Beyoncé’s IVY Park have dropped their third and most impressive collection yet titled “ICY PARK” debuting in stores and online today. Snow, ice, winter white, sky blues and caramel nudes all inspire the new collection with an array of designs, styles and looks. The assortment brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression says the brand.
Like all of her other IVY PARK releases, an extended trailer with the icy theme accompanied this rollout. The ICY PARK campaign features celebrity faces like models Akesha Murray, Shi Gray, Kyla Coleman, Hailey Bieber, singer Kaash Paige and record label CEO and rapper Gucci Mane. Gucci being apart of this campaign really brought it to another level. For some odd reason a rapper from East Atlanta has fashion cachet and if he approves then this collection is indeed icy. A great way to reach men and urban markets where Gucci is king — the man not the fashion house.
IVY PARK says the new collection is effortlessly functional, relentlessly stylish, and always inclusive, featuring a number of bold apparel pieces matched with a selection of complementary accessories. Elevating versatility with essential winter wear, the “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe.
Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print adds the brand.
The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design says the brand. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.
ICY PARK comes in sizes XXXS – 4X with prices ranging from $30 for accessories to $850 for outerwear. The collection is available now on www.adidas.com/ivypark and at select retailers globally from Feb. 20. I love it, Bey!
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