Beyoncé stars in Tiffany & Co. Introduces the “Lose Yourself in Love” Campaign
Tiffany & Co. announced superstar Beyoncé will star in its latest campaign celebrating individuality, love, and universal connection. The “LOSE YOURSELF IN LOVE” campaign is the result of a close collaboration and a shared vision between Beyoncé and the iconic jeweler. It is a fun yet elegant homage to the joy of being one’s unapologetic self – a call to embrace the power of possibility.
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” Beyoncé said.
A Grammy Award-winning icon wearing Tiffany icons, Beyoncé is a beacon of confidence, wearing the pinnacle expressions of Tiffany & Co.’s jewelry collections, including Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock.
Beyoncé wears a custom Tiffany HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and polish by hand at Tiffany & Co.’s JDIW in New York City and boasts 18k gold links, three times the scale of the existing Tiffany HardWear graduated link necklace. A limited quantity of these large-scale necklaces will be available for purchase in commemoration of “LOSE YOURSELF IN LOVE.”
A film centered around Beyoncé’s song, “SUMMER RENAISSANCE,” off of her new number one album, RENAISSANCE, will also launch later this fall in October, and embodies the carefree, joyous spirit of the album as a whole, said Tiffany and Co.
“Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love,” Alexandre Arnault, Executive Vice President of Product & Communications, said.
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