Beyoncé Unveils Ivy Park Rodeo Collection
Beyoncé and adidas return to present their fourth IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the impact of Black men and women on American Western culture. The collection celebrates the oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo says the brand.
A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience. The collection features 58 adult apparel styles, 5 adult footwear styles, and 13 different accessories.
Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.
Highlights from the apparel collection include a denim bodysuit and wide leg snap pants, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag.
The footwear offering is complete with two colorways of the IVP Ultraboost – one which mimics the look of denim and a new colorway for the IVP Forum Mid. This collection introduces the new IVP Super Sleek “Chunky,” with an exaggerated outsole combined with a classic upper in two dynamic colorways says the brand.
Ivy Park Rodeo will launch exclusively on the adidas website on Aug. 19 for just 24 hours. The collection launches globally on Aug. 20 at adidas.com.
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