Briogeo Joins Ulta Beauty Stores and Salons
Briogeo, a leading clean, natural hair care and wellness brand has announced its addition to Ulta Beauty and Ulta Beauty Salons. Briogeo will be part of Conscious Beauty at Ulta Beauty™, the retailer’s initiative to help guests make more informed choices about products that align with their values. The initiative is certified under four pillars: Clean Ingredients, Cruelty Free, Vegan, and Sustainable Packaging.
“From day one, I knew I wanted Briogeo to be about more than just me—I wanted the brand to be about everyone,” said Nancy Twine, founder and CEO, Briogeo. “I created it to be clean and natural, offering effective solutions for every hair type, texture, need, ethnicity, background, and person.”
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“We are thrilled to welcome Briogeo to the Conscious Beauty at Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for their specific needs — Briogeo does that and more. We’re excited to partner with Nancy and her passionate team to provide greater access to award-winning products for all.”
Since launching in 2013, Briogeo has set out to revolutionize hair care with carefully crafted, clean and plant-based solutions. The Black-owned brand has received numerous accolades for its innovative formulas and products for all hair types and concerns—from texture, to repair, volume, and curl care.
Beginning Jan. 1, Briogeo is available on ulta.com and in all Ulta Beauty stores on Jan. 4. In February, the Salon at Ulta Beauty will roll out Briogeo products for professional hair service appointments.
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