Burberry has released its new 12 piece Lip Velvet Crush range, with British model Iris Law as the face of it’s campaign.
The collection is said to be lightweight on lips with a matte finish, buildable and contains a moisturizing formula that lasts up to eight hours.
Lip Velvet Crush’s shades are available in: Honey Nude, Copper Pink, Cinnamon, Sugar Pink, Light Crimson, Magenta, Tangerine Red, Military Red, Dark Russet, Cranberry Red, Rosy Mauve and Oxblood.
Individuality and creativity is at the center of the collection’s campaign with a video shot by Law. She said: “What I find beautiful is when anyone accepts themselves for who they are.”
Make-up artist for Burberry Wendy Rowe recommends using a dry cotton bud to soften the edges for a natural stain effect. Rowe also claims the products can be used on cheeks to a create a more flushed look.
The colors are now available in travel retailers in Asia and will launch at London’s Heathrow Terminal 5 and Stansted airports at the end of May, according to CB.
For U.S. residents the lipstick retailing for $34 can be purchased at http://www.thebay.com/webapp/wcs/stores/servlet/en/thebay/lip-velvet-crush-0600090076323–24