Burberry has created a new matte cream lip color with whipped texture called Liquid Lip Velvet available for $34.
The non-drying formula is said to keep lips supple and moisturized, ensuring the color does not dry, fade or crack. The lipstick is available in 14 bold shades.
Key features include a rich pigment with a smooth glide that lasts for up to eight hours and a light-as-air feeling and soft sensation upon application. The lipsticks sit in a stylish rectangular tube.
The full collection is available at Burberry online, Sephora and other select retailers.