Canada Goose Teams with Model Kate Upton

Kate Upton in Canada Goose
Upton makes her debut as the face of the brand’s Spring 2020 global campaign, supporting Polar Bears International (CNW Group/Canada Goose)

Canada Goose has announced supermodel and actress Kate Upton, as the face of the brand’s Spring 2020 global campaign. Upton was first introduced to the performance luxury apparel brand in 2013 when she wore a white Chilliwack Bomber during a Sports Illustrated Swimsuit Edition photoshoot – the first-ever fashion shoot in Antarctica.

Kate Upton for Sports Illustrated

In 2018, Upton became an Ambassador for Polar Bears International, working alongside Canada Goose, who has been a partner to PBI for more than 10 years.

Canada Goose says: As a passionate advocate for polar bears and their habitat, as well as a champion for women, Upton will join the brand in empowering people to take action in environmental conservation.

“I first discovered Canada Goose when I was in Antarctica and temperatures were as low as -20°F… that jacket kept me from freezing! I’ve used their products from the most extreme cold temperatures to rainy downpours and their quality is second-to-none,” said Upton.

“After being a long-time fan, I’m proud to officially partner together and to support the incredible work they do for the environment.”

Kate Upton Gif

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