Cardi B on the Louvre for New Balenciaga Campaign

Cardi B is the new face of Balenciaga

Cardi B On the Louvre for New Balenciaga Campaign

Cardi B is the new face of Spanish luxury fashion house Balenciaga. The rapper’s debut ad campaign with the brand was announced today via Instagram with a billboard in Paris on the side of the Louvre, the world’s largest art museum. The Fall/Winter 2020 ad showcases a black asymmetrical gown hand-selected by creative director Demna Gvasalia and a white Balenciaga Neo Classic handbag amongst kid’s toys.

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Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!

A post shared by Cardi B (@iamcardib) on Sep 1, 2020 at 6:21am PDT

Cardi’s billboard campaign will be housed on the Paris museum for the duration of September, along with locations in China, Taiwan, Thailand, Singapore, and South Korea, according to CR Fashion Book.

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