Cardi B on the Louvre for New Balenciaga Campaign

Cardi B is the new face of Balenciaga

Cardi B On the Louvre for New Balenciaga Campaign

Cardi B On the Louvre for New Balenciaga Campaign

Cardi B is the new face of Spanish luxury fashion house Balenciaga. The rapper’s debut ad campaign with the brand was announced today via Instagram with a billboard in Paris on the side of the Louvre, the world’s largest art museum. The Fall/Winter 2020 ad showcases a black asymmetrical gown hand-selected by creative director Demna Gvasalia and a white Balenciaga Neo Classic handbag amongst kid’s toys.

Cardi’s billboard campaign will be housed on the Paris museum for the duration of September, along with locations in China, Taiwan, Thailand, Singapore, and South Korea, according to CR Fashion Book.

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