Cardi B on the Louvre for New Balenciaga Campaign

Cardi B is the new face of Balenciaga

Cardi B On the Louvre for New Balenciaga Campaign

Cardi B On the Louvre for New Balenciaga Campaign

Cardi B is the new face of Spanish luxury fashion house Balenciaga. The rapper’s debut ad campaign with the brand was announced today via Instagram with a billboard in Paris on the side of the Louvre, the world’s largest art museum. The Fall/Winter 2020 ad showcases a black asymmetrical gown hand-selected by creative director Demna Gvasalia and a white Balenciaga Neo Classic handbag amongst kid’s toys.

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Cardi’s billboard campaign will be housed on the Paris museum for the duration of September, along with locations in China, Taiwan, Thailand, Singapore, and South Korea, according to CR Fashion Book.

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