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Viola Davis Newest L’Oréal Paris International Spokesperson

L’Oréal Paris has announced actress, activist, and humanitarian, Viola Davis as the brand’s newest spokeswoman. In her new role, the 54-year-old joins an esteemed roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello. “As…

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A Fridge for your Makeup? The FaceTory Fridge

 K-Beauty subscription brand, FaceTory, announced the release of their skincare fridge, The FaceTory Fridge, which will promote a new and improved way of doing skincare. The fridge is aimed at helping amp up the experience of products…

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Ariana Grande Launches THANK U, NEXT Fragrance

Ariana Grande is turning her hit song “thank u next” into a brand with her new fragrance, THANK U, NEXT.  She says she understood the importance of building a strong platform for her next brand…

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Kandi Burruss Launches Kandi Koated Cosmetics Collection

Kandi Burruss has officially joined the cosmetics industry. The entrepreneur, Grammy Award-winning songwriter, and cast member of the Real Housewives of Atlanta—has expanded her empire with the launch of Kandi Koated. She calls it an…

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PAT McGRATH LABS New SKIN FETISH Foundation System

PAT McGRATH LABS, the iconic makeup brand created by makeup artist Pat McGrath, has unveiled their long-awaited foundation system collection. The SKIN FETISH: Sublime Perfection foundation comes with a customizable system of Primer, Foundation, and Powder…

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