Jessie J Teams Up With Make Up Forever for 2017

Jessie J has announced a year-long collaboration with Make Up For Ever. To kick off the partnership, the 28-year-old singer-songwriter has released a music video featuring a modern re-make of Frankie Valli’s Can’t Take My…

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Nautica Signs Lil Yachty as a Creative Director

Nautica, fashion and lifestyle brand announced a 2017 partnership with GRAMMY® nominated music artist and Nautica brand enthusiast, 19 year-old Lil Yachty. The name, Lil Yachty, comes from Yachty’s group of friends from high school, called…

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Kat Von D Introduces Lipstick Program with Sephora

Mark your calendars, lipstick lovers! Kat Von D Beauty is bringing some major excitement to your lips with the introduction of the Everlasting Flash program on Sephora.com, a first-of-its-kind year-long program starting January 2017. Beginning…

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Beyonce, Radiohead, Kendrick Lamar Headline Coachella 2017

Beyonce, Kendrick Lamar and Radiohead will headline Coachella, the biggest music festival in the U.S. this April in Indio, California. Beyonce will be the first Black woman to headline the festival since it’s inception in…

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Smashbox Announces New Celeb Collaboration

Smashbox teamed up with Pretty Little Liars actress Shay Mitchell for its latest campaign featuring eyeshadow palettes. Mitchell will appear in a series of seven YouTube clips, created with Smashbox, to demonstrate how to use each…

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