Chloe x Halle Teams with Victoria’s Secret PINK
Victoria’s Secret PINK and the Grammy-nominated duo Chloe Bailey and Halle Bailey, best known as Chloe x Halle have teamed up to launch the sisters’ curated picks and collaborations. Throughout the year, the duo will share their favorite PINK styles to wear all day, every day, from the set to the recording studio to lounging at home.
Customers and fans can shop Chloe x Halle Faves online – featuring the artists’ hand-picked styles across the full PINK portfolio, including their favorite loungewear, activewear, intimates, accessories and more.
“I love how PINK styles feel and look – cute and comfy at the same time, effortless when I’m rushing between film sets and studio sessions. The vivid colors are always a positive mood changer that bring out that glow in me,” said Chloe.
While this is their first joint fashion venture with PINK, Chloe and Halle have been actively involved in the brand’s PINK With Purpose initiative, which launched last year with a mission to support and foster positive mental health within the young adult community. The artists gave exclusive live performances during the brand’s mental health virtual summits and opened up about how they use music for therapy and self-expression.
“I live in these bottoms and tops, whether it’s lounging around, running to work, or doing my errands,” said Halle. “Fashion is such a great way to get creative and express yourself, and it’s been so much fun working with the PINK design team – we can’t wait to share what we’ve been working on behind-the-scenes!”
“Chloe x Halle have become such fashion icons, and we can’t wait for our customers to see how they brought their individual style and creativity to these collections,” said Amy Hauk, CEO of Victoria’s Secret PINK. “We also love how they use their platform for good, to not only speak out against social and racial injustice, but also to champion mental health awareness – a cause that’s so important to PINK. We’re proud and honored to collaborate and share their unique style and influence with the world.”
As part of the partnership, PINK is donating $250,000 to causes that are important to the sisters – including a $75,000 donation to BEAM in honor of the Chloe x Halle Faves launch. BEAM, the Black Emotional and Mental Health Collective, is a national training, movement building and grant making institution dedicated to the healing, wellness and liberation of Black communities.
Chloe and Halle also participated in BEAM’s Black Healing Remixed Virtual Summit in May, which was sponsored by PINK, as part of the brand’s ‘Make Your Move Fest’ in celebration of Mental Health Awareness Month.
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