Ciara Expands, Global Ambassador for Revlon

The singer/model Ciara will join Revlon’s ongoing Choose Love campaign, promoting two new product launches in 2017 – ColourStay Eye and Revlon Kiss Balm.

She will appear in print, digital and in-store campaigns as well as on social media. The campaign is due to launch on October 22, with further material rolling out in early November.

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“As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon,” Fabian Garcia, president and CEO, Revlon said.

The singer was reportedly named after a Revlon fragrance of the same name. She said: “I’ve been a fan of the iconic Revlon brand my entire life. In fact, my name comes from the Revlon Ciara fragrance.”

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Ciara and friend Lala Anthony at the ‘Revlon welcomes Ciara’ party in New York City.

Ciara joins other previous Revlon Ambassadors Emma Stone, Olivia Wilde and Halle Berry.

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