Coach is ready for fall. The fashion house launched its campaign for Fall 2019, unveiling Creative Director Stuart Vevers’ new look and feel with Coach frontman Michael B. Jordan and Yara Shahidi. As well as new Coach ambassadors like Jemima Kirke, Lolo Zouaï, Miles Heizer and Liu Wen.
Coach says the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values, and mission. To bring the campaign to life, Vevers worked with new Coach collaborators photographer Juergen Teller and director Todd Tourso.
“Juergen was my instinctive choice for Fall,” said Vevers. “He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”
Expect to see Mr. Jordan fronting Coach’s new direction for the long haul. In September 2018, Sarafinasaid reported on him being the face of the brand.
I’m intrigued by Coach’s “new” direction. The looks definitely have me looking forward to Fall. What do you think?