Crayola, yes the crayon company is getting into the very profitable beauty business with retailer ASOS debuting a 58-piece makeup line. The Crayola Beauty collection includes 24 shades of stick foundation, lip and cheek crayons, highlighters, mascaras, makeup brushes, and five palettes (three eye, one face, and one lip). All of the products are available now on ASOS.
The prices range from $14.50 to $40.00.
The 58-piece collection includes 98 different colors to choose from.
The makeup and brushes are vegan and cruelty free.
The makeup comes in Crayola’s iconic yellow boxes bringing back the nostalgia of school.
I am excited to give this line a try. The idea fascinates me and I think it was an incredibly smart business move by Crayola.