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Dark & Lovely Launches New Line for Protective Styles

Dark & Lovely Launches New Line for Protective Styles

Dark & Lovely Launches New Line for Protective Styles

Dark & Lovely, a subsidiary of the L’Oreal USA Multi-Cultural Beauty Division has launched a Protective Styles Collection that has something for the install to the takedown of your protective style including braids, extensions and wigs. The four product line includes a Tension Tamer, Cleansing Water, Hair Refresher and Detangling Cream.

“Everywhere I look, I see some of the fiercest women with these amazing protective styles,” Kristen Blandon, Vice President of Marketing at SoftSheen-Carson said. “These styles are meant to protect our coils and tresses, and we know it doesn’t always feel that way. That’s why we designed carefully formulated solutions just for us, just for our needs. No matter what phase of the style you’re in or what style you’re wearing, we’ve got you.”

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Protective Styles Collection

Tension Tamer – Eases tension caused by wearing a protective style thanks to its formula infused with peppermint & avocado oil, which provides a refreshing, cooling sensation and helps maintain healthy-looking hair at the scalp.


Cleansing Water – This micellar cleansing formula seamlessly flows through scalp and hair, gently cleanses, and easily lathers to not disturb your style. It is also tailor made with aloe to leave your hair feeling moisturized after washing.


Hair Refresher – Instantly refreshes your protective style with a light burst of fragrance that won’t fade all day. This dry shampoo with aloe is a quick and easy way to start the day feeling fresh without leaving any residue. Great for use on your natural hair too!


Detangling Cream – Melts away stubborn buildup for an easier way to detangle your hair during take down. Custom crafted with avocado & peppermint oils to soften and condition your hair throughout your take down process. Also works as an everyday detangler!


The Protective Styles Collection is currently available at Wal-Mart and RiteAid for a suggested retail price of $6.99 each.

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