In its 60th anniversary year, Dove is launching Baby Dove, a baby care range of products that brings the heart of the Dove brand into baby care. Baby Dove baby care products go beyond mildness to help replenish essential moisture and nutrients in baby’s skin.
Well what took so long for Dove to come out with a ‘baby’ line? This is really the best thing the soap company could have done considering they’re known for being gentle.
According to the company, the Dove brand has long supported women in widening the definition of beauty – with the launch of Baby Dove, the brand is working to broaden how society defines parenthood.
As part of the Baby Dove US launch, the first new US category for Dove since Dove Men+Care launched in 2010, the brand is kicking off a campaign rooted in global and US research about new moms that challenges the ‘perfect mom’ stereotype and features real parents to broaden our view of what parenting looks like today.
“Baby Dove wants to help build parents’ confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves,” said Nick Soukas, Vice President of Skin Cleansing for Dove.
“This new research, combined with our deep understanding of the role dads’ play as caregiver through our Dove Men+Care work, has led to the Baby Dove belief that there’s no such thing as perfect parents, only real ones, and we are proud to support parents in the care of themselves and their babies.”
Baby Dove’s Rich Moisture range has been developed for babies with normal to dry skin and goes beyond mildness to help replenish essential nutrients to help skin retain its natural moisture.
The range is hypoallergenic with pH neutral, tear-free cleansers, and a fragrance specifically developed for delicate baby skin. Baby Dove’s Sensitive Moisture range has been developed for babies with sensitive skin. It is fragrance free for sensitive skin and the range is hypoallergenic with pH neutral, tear-free cleansers.
Baby Dove is now available at food, drug, mass, value, baby, and online retailers. Visit Dove.com to find out more about Baby Dove products.