PKWY [Parkway], the sock company founded by Dwyane Wade in partnership with Stance, today released its first lifestyle collection called Wade County.
Inspired by Wade’s adopted hometown, the 3-pack pays tribute to the culture, architecture and vibrant color found throughout Miami.
PKWY, which came to market in February of this year, was co-founded by Wade in partnership with Stance – the brand known for turning socks into a statement piece. Dwyane and Stance have worked together since 2013 when he became the first NBA athlete to represent the company and co-created an ongoing collection that carried his name.
PKWY is designed and priced to appeal to Dwyane’s wide fan base and is accessible in national retailers such as KOHL’S and Target.
“I’ve always loved socks as a fashion piece because they add a true layer of personality to your style,” Dwyane Wade, CEO of PKWY said. “This new joint venture is the perfect next step in what’s been an amazing partnership, and it only makes sense that the first lifestyle socks to come out under the PKWY umbrella pay tribute to a city I love so much.”
Limited quantities of the Wade County Sock 3-pack and 16″ x 20″ Print will be available exclusively at PKWY.COM and the PKWY Brand launch event that will take place on Saturday, Oct. 6 at 260 NW 28th Street in Miami’s Wynwood neighborhood.