e.l.f. Beauty Unveils New CBD Skincare Collection
e.l.f. Beauty has unveiled a new addition to their skincare portfolio — a full spectrum CBD collection. The products feature face and body care infused with CBD, awakening the senses with notes of invigorating Japanese citrus and calming chamomile. Its rich formula helps soothe, moisturize, and restore skin, according to e.l.f.
“The skincare category has been outperforming cosmetics during the crisis, and CBD, in particular, is projected to be a 22-billion-dollar industry by 2022,” Kory Marchisotto, chief marketing officer, e.l.f. said.
“It’s a category our customers have shown great interest in and we’re excited to be able to build based on this demand, all at e.l.f. speed.”
e.l.f. CBD collection includes 100 MG CBD Facial Oil, 50 MG CBD Moisturizer, 50 MG CBD Eye Cream and 50 MG Body Cream, as well as a 5 MG CBD Lip Oil.
e.l.f. says it’s made from the flowers and leaves of the purest form of CBD, and the blend of formulas delivers amazing textures and leaves skin revived.
The new CBD line is available here. Look for its debut in ULTA later this year.
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