Estée Lauder Signs Adut Akech as New Brand Ambassador

Estée Lauder Signs Adut Akech as New Brand Ambassador
Adut Akech for Estée Lauder

Estée Lauder has announced supermodel Adut Akech, one of the fashion industry’s brightest as its newest Global Brand Ambassador. Adut will feature in makeup and skincare campaigns across digital, in-store, TV and print, with her first campaigns debuting July 2021 says the brand. Adut joins the current roster of Estée Lauder global talent, including Ana de Armas, Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.

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Estée Lauder Signs Adut Akech as New Brand Ambassador

“To be part of the Estée Lauder family is a dream come true,” said Adut. “Estée Lauder has such an amazing heritage, and the story of Mrs. Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams.”

Born during a journey to Kakuma refugee camp in Kenya, South Sudanese native Adut spent her earliest days as a refugee. Adut and her family eventually emigrated to Adelaide, Australia, where she joined a local modeling agency as a student.

In 2016, she was cast as a global exclusive for Anthony Vaccarello’s debut Yves Saint Laurent show. Since then, she has become the muse of renowned designers such as Valentino’s Pierpaolo Piccioli and Chanel’s late Karl Lagerfeld, and has walked for Alexander McQueen, Calvin Klein, Miu Miu, Prada, and more.

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Estée Lauder Signs Adut Akech as New Brand Ambassador

Outside of her career in fashion, Adut has recently begun working with the United Nations High Commissioner for Refugees (UNHCR) to promote causes that support refugees around the world.

Adut hopes that her own story can serve as inspiration for many to become more invested in alleviating the plight of refugees. She also won the Model of the Year honor at The Fashion Awards in 2019 and was included on the 2019 TIME100 Next list.

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