Fashion Designer Jason Wu Launches Jason Wu Beauty
Fashion Designer Jason Wu has launched a cosmetic line simply named Jason Wu Beauty in collaboration with Bespoke Beauty Brands [BBB] that will include everyday essentials for eyes, cheeks, lips and eyebrows. BBB says this venture marks the first time a major fashion designer has entered the mass-market beauty space and will be the second brand to roll out under its umbrella.
Jason Wu has designed for some of the most influential women in the world, including former First Lady Michelle Obama, Meghan Markle, Duchess of Sussex, Reese Witherspoon, Diane Kruger, and Kate Bosworth. The designer says he prides himself on a commitment to creating refined and elegantly crafted collections to cross over into the mass-market beauty sector.
“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty! When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love,” Wu said.
“It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”
The array of products within the collection are available at price points ranging from $10.00 – $25.00, and feature fun names that pay homage to the fashion-forward designer.
These include Brows Before Boys multi-use powder for brows and hairline; Celestial Lust highly pigmented cream shadows; Good Night Mr.Wu nighttime lip mask and more.
Additionally, several products are multi-use. For instance, Hot Fluff cheek colors can also be used on eyes, cheeks and lips and the Opal Stick is an all-over glow highlighter stick .
The line is set to launch nationwide on Jan. 17, 2021 at jasonwubeauty.com.
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