First-Ever La Marca® Prosecco Rosé Hits Shelves
La Marca Prosecco Rosé will be available for the first time ever on store shelves this December. La Marca, one of the best-selling Prosecco and Sparkling Wine brands in the U.S., will be among the first to offer Prosecco Rosé to American consumers. La Marca Prosecco Rosé is an effervescent and refreshing alternative to still Rosé, offering the same appealing flavor profile with a sparkling twist. It’s a perfect choice for fans of still Rosé who want to add a little sparkle to their day or a playful splash of pink to everyday occasions says the brand.
“We know Rosé consumers are looking to add something fresh and innovative to their wine repertoire,” Joyce Chen, director of Marketing for La Marca said. “We are also finding that consumers are looking for new ways to celebrate moments big and small. That’s why we are excited that America’s favorite Prosecco now pops in pink — it’s an elevated yet accessible way for our fans to make every day sparkle.”
La Marca Prosecco Rosé offers the crisp fruit and floral essence of traditional Prosecco with the delicate elegance of Pinot Noir. The strawberry and red fruit notes of Pinot Noir complement the hallmark peach, citrus and honeysuckle characteristics of La Marca Prosecco.
Prosecco Rosé is a brand-new style of wine that was formally permitted in May 2020, when the Italian National Wine Committee approved changes to the Prosecco D.O.C. regulations that allowed production of the wine says La Marca.
Available only in select markets, La Marca Prosecco Rosé will retail for $16.99.
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