Gap, the classic American clothing brand, announces the launch of the film ‘Bridging the Gap,’ directed, cast and styled by incoming British Vogue Editor Edward Enninful.
The brand says the film is a celebration of American optimism shared by Enninful and Gap.
Enninful selected a cast of individuals he’s worked with, championed and admired who embody American culture today. The iconic Gap basic white t-shirt serves as a blank canvas for each of the cast to take and make their own, offering a glimpse at how their differences unite them.
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself,” Enninful said. “Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
“Gap is a quintessentially American brand and we strive to embody all of America in everything we do,” Gap, chief marketing officer Craig Brommers said. “‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”
The cast sings “Sunny” by Boney M., which conveys a message of optimism as a direct nod to the film’s concept, while each dances to their own rhythm displaying their individuality, and then come together as a symbol of unity.
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Behind the scenes of #BridgingTheGap, a video I directed 🤓🎬 for @gap, celebrating #diversity and coming together ❤️🙏🏿🌎. THANK YOU to EVERYBODY who participated: @priyankachopra @adwoaaboah @wizkhalifa @warukatta @ellenghr @msalekwek @iammariaborges @dreads_of_a_mink @golden_barbie @yarashahidi @christiebrinkley @jonathangroff @mchamleywatson @lineisymontero #positivity xoxo 🍿☀️☀️☀️☀️
The cast includes rapper Wiz Khalifa, model and actress Christie Brinkley, model Casil Mcarthur, model Jasmine Sanders, model and activist Adwoa Aboah, model Maria Borges, Olympic champion fencer Miles Chamley-Watson, theater, film and television actor Jonathan Groff, model Fernanda Ly, model Lineisy Montero, model Ellen Rosa, actress Yara Shahidi, model Alek Wek and actress Priyanka Chopra.
“Bridging the Gap’ is exactly what the world needs right now, there are so many gaps in this world that need to be bridged and filled. The most important one for me is empowering women, women need to be given an opportunity to stand on their feet and do the best they can for themselves,” Chopra said.