Starting April 18 on Target.com and May 20 in select stores, Target is introducing eight new cosmetic brands to their beauty assortment including Real Housewives of Potomac star Gizelle Bryant’s EveryHue Beauty. The reality star has shown the beginning of the line on the show and the behind the scenes legwork.
For EveryHue Beauty to join more than 150 products at Target designed for medium to dark skin tones is a big deal especially for someone where the expectations were admittedly low.
However, I am excited to give the line a try whenever I head to Target again, which will be soon.
“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” Christina Hennington, senior vice president of Beauty and Essentials at Target said.
“These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands.”
Founded in 2016 with the mission to create a makeup line that also helps treat common skincare concerns, HALEYS Beauty products are vegan and made without sulfates, phthalates, parabens and fragrance.
Founded and created by cosmetic chemist Paula Hayes, HUE NOIR blends color, science and technology to offer a wide array of luxury, skin-nurturing cosmetics for women of color.
Made with natural ingredients and without cosmetic chemicals, Detroit-based The Lip Bar offers vegan lip products in an inclusive array of shades for women of every skin tone, all at an affordable price point.
What started out on founder Marlena Stell’s YouTube channel—where she shared her love and knowledge of makeup—has turned into the mega-popular Makeup Geek brand that offers everything from colorful eyeshadows to lipsticks, bronzers and more.
Founded by Mexican-American Regina Merson, Reina Rebelde is a makeup line filled with bold colors for eyes, lips and face, gorgeous packaging and high-quality products.
Created by a team of makeup artists, Violet Voss was born out of a mission to make long-lasting lip products, cruelty-free lashes and other highly pigmented makeup products.
The eight brands will bring more than 150 products to Target, ranging in price from $9.99 to $24.99, and will be available on Target.com.