Global Superstar Neymar Jr. Joins Forces with Superdry
Brazilian football star Neymar Jr. has joined forces with Superdry, a global fashion retailer in a three-year global deal to champion the brand’s 100% organic underwear and sleepwear collection. Superdry says the partnership marks a milestone in the company’s history as the brand kickstarts 2021 by amplifying the message of sustainable style to a global audience. Joining forces with the footballing legend and style icon will further promote Superdry’s sustainable vision for the future of fashion says the brand.
“Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort,” Neymar Jr. said. “It’s not different with underwear and sleepwear. But when you add sustainability to both first conditions, Superdry is, unquestionably, the best one I’ve found. I’m very happy with the development and potential of this partnership.”
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The relationship with Neymar Jr will see Superdry commit to supporting a cause close to the footballer’s heart, the Instituto Projeto Neymar Jr. (iNJR) based out of the Jardim Glória neighborhood, in Praia Grande, where Neymar Jr grew up. The non-profit civil association says it has over 2,000 children registered. It works to expand opportunities for children, adolescents and their families who live in a situation of social vulnerability, through education, culture, sport and health.
For more information visit Superdry.com.
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