Gucci Mane Stars in GUCCI Cruise ’20 Campaign

Gucci Cruise Collection

Gucci Mane officially has a collaboration with Italian Fashion House Gucci. The rapper announced the partnership for the #GucciCrusie20 Campaign today on Instagram. The campaign imagery, shot under the art direction of Christopher Simmonds, sees the trap music pioneer living the posh life in an Italian villa named “La Furibonda” HYPEBEAST reports.

Gucci Mane

 Gucci’s signature retro fascination informs the goods, which include classic court sneakers with Gucci’s red and green webbed trim and a ’70s-indebted floral tracksuit.

As Gucci Mane preps to release the collaboration, the rapper has also announced his forthcoming studio album, Woptober 2. A still from the impending Gucci collection will be the cover art. The album is set to drop October 17.

This collab has been a long time coming.

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