H&M Online Reveals New Visual Search Feature and More


H & M, H&M Hennes & Mauritz Inc., one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices in a sustainable way, has unveiled their all new e-commerce site and mobile application for customers in the USA.

The all new site and mobile app will have many new features including Visual Search, payment via PayPal, Scan & Find, Rate and Review, free return to stores, live chat, new shipping options and the up to date #HMxME gallery for style inspiration from all over the world.

Coming this fall, H&M will also offer customers the option to “find in store”, creating the ability to locate an item in your nearest H&M. The online site has been updated with all the new features automatically, but to see the changes reflected in the mobile app, users will need to delete the old app and download the new version, for both iPhone and Android.


Visual Search – A fantastic feature that enables you to find and search for items by using images! You can search for products by uploading a picture from social media or by taking a picture of someone’s style. Simply upload the picture and H&M will find similar styles for you.

Scan & Find – Offers a wider product assortment and one stock availability for the customer between the physical and online store. If you can’t find your size in store or want to learn more about a product, scan the price tag to find the item on hm.com. You can check for size availability, color options, and more!

To see the all new site please visit: http://www2.hm.com/en_us/index.html





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