H&M’s Conscious Exclusive Spring Summer Collection
H &M’s Conscious Exclusive collection has returned this Spring Summer season inspired by Le Train Bleu, the elegant sleeper train that ran from Calais to the Côte d’Azur in France in the 1920s. H&M brings together flamboyant evening gowns and gauzy day dresses, featuring new sustainably sourced materials such as CIRCULOSE ®, a natural material produced from recycled textiles and RENU™, a high-quality recycled polyester, as well as leftover stock fabrics from previous collections.
“The stimulus for SS20 was the idea of glamorous train travel, which the design team felt was wonderfully symbolic of H&M’s journey as a company towards circularity,” Ella Soccorsi, designer at H&M said.
“We were inspired by Le Train Bleu, and the decadent creatives such as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat. We wanted to propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will love wearing daily.”
H&M says key pieces include a floor-length recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; a CIRCULOSE ® ruffled day dress; a recycled taffeta blouse with embellished sleeves; and denim which is made of 100 % undyed organic cotton.
Key accessories include flat cocktail slippers with recycled glass bead embellishments and a bag made from VEGEA™, an innovative vegan leather alternative made from discarded grape skins and stalks.
The SS20 collection is available now in select stores and online at HM.com
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