Hyatt Expands Alila Brand in the Americas with New Resort
Hyatt Hotels Corporation has announced plans for the first new-build Alila resort in the Americas, located in Encinitas, Calif., a quintessential beach town in San Diego County. The Alila Marea Beach Resort Encinitas will add to Hyatt’s growing Alila brand portfolio, joining Ventana Big Sur, an Alila Resort, as the brand’s second hotel in California and the U.S.
Situated along coastal bluffs and overlooking Grandview and South Ponto Beaches, Alila Marea Beach Resort Encinitas will be a luxury oceanfront hotel with 130 guestrooms, including 16 suites. The resort will offer an ocean-view restaurant with a rooftop patio, a pool with pool bar and an infinity-edge hot tub, a luxury Spa Alila and spectacular wedding and events venues, all with panoramic Pacific Ocean and lagoon views.
“We are thrilled to announce the development of the first new-build Alila resort in the Americas, marking a significant milestone for Hyatt,” Susan Santiago, global head of Lifestyle and Miraval Operations at Hyatt said. “California’s legendary coastline has long captured the hearts of our guests, World of Hyatt members and customers, and we’re excited to continue to expand in California with this landmark oceanfront project.”
“The Alila brand has long been a leader in crafted luxury and responsible tourism, and Alila Marea Beach Resort Encinitas will embody that same ethos when it debuts in Southern California.”
Designed by San Diego-based Joseph Wong Design Associates with interior design by Mark Zeff Associates, the resort will seamlessly blend into the bluffs with natural building materials and native plants, delivering on the brand’s reputation of innovative eco-design, according to Hyatt.
With the hotel’s namesake, “Marea,” meaning “tide” in Italian and Spanish, the resort will provide a distinctly Southern California feel, with bespoke experiences inspired by the area’s natural landscape, as well as its vibrant surf and beach culture.
The Alila Marea Beach Resort Encinitas will also offer a signature spa, as well as the Alila Experience, a series of uniquely curated moments that integrate indigenous nature, traditional culture and the local community for an authentic destination experience.
The resort is expected to open in early 2021.
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