Singer, actress, business entrepreneur Jennifer Lopez, 48, is stepping behind the scenes to debut a limited-edition collection in partnership with global beauty brand Inglot Cosmetics.
Launching April 26th, the extensive color line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty.
“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers,” Lopez said.
“What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!”
Jennifer worked very closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin The Highlight.”
The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colors in the line were created and handpicked by Jennifer herself.
The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” Grzegorz Inglot, Vice President of US Operations for Inglot said.