IPSY Announces Khloe Kardashian As Brand Partner

IPSY Announces Khloe Kardashian As Brand Partner

IPSY, a global monthly subscription box, announced Khloe Kardashian as its exclusive brand partner. Kardashian, the Keeping Up with the Kardashians star and co-founder of GOOD AMERICAN, will now be joining IPSY’s mission of empowering individuals around the world to express their unique beauty.

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The drama! The action! The Tiny Hands Challenge!!! THE @khloekardashian will face off against @addisonraee this Thursday at 9 p.m. ET on our IGTV—tune in and vote for the chance to win a year-long IPSY membership, a major @itembeauty haul, and a $500 gift card to @goodamerican. So…did you guess right??? #IPSY #IPSYMakeOffs

A post shared by IPSY (@ipsy) on Sep 21, 2020 at 9:57am PDT

“I’ve always loved expressing myself through makeup and trying new products and looks,” Kardashian said. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring. With IPSY, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with IPSY in redefining how we all discover beauty.”

Instagram: @sarafinasaid

Kardashian’s debut as IPSY’s brand partner will be aired exclusively on the brand’s IGTV Thursday, Sept. 24 at 9 p.m. EST, where she will battle ITEM Beauty co-founder Addison Rae in a hilarious, face-to-face tiny hands “Make-Off” challenge.

Tune in and vote for #TeamKoko or #TeamAddison for a chance to win a one-year membership to IPSY’s Glam Bag, $500 worth of GOOD AMERICAN apparel, and an ITEM Beauty haul.

For more details, go to instagram.com/ipsy.

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