IPSY Announces Khloe Kardashian As Brand Partner
IPSY, a global monthly subscription box, announced Khloe Kardashian as its exclusive brand partner. Kardashian, the Keeping Up with the Kardashians star and co-founder of GOOD AMERICAN, will now be joining IPSY’s mission of empowering individuals around the world to express their unique beauty.
“I’ve always loved expressing myself through makeup and trying new products and looks,” Kardashian said. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring. With IPSY, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with IPSY in redefining how we all discover beauty.”
Kardashian’s debut as IPSY’s brand partner will be aired exclusively on the brand’s IGTV Thursday, Sept. 24 at 9 p.m. EST, where she will battle ITEM Beauty co-founder Addison Rae in a hilarious, face-to-face tiny hands “Make-Off” challenge.
Tune in and vote for #TeamKoko or #TeamAddison for a chance to win a one-year membership to IPSY’s Glam Bag, $500 worth of GOOD AMERICAN apparel, and an ITEM Beauty haul.
For more details, go to instagram.com/ipsy.
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