IPSY Introduces New Glam Bag X
IPSY, one of the leading beauty box subscription services has announced the launch of Glam Bag X, a quarterly upgrade available to its more than 3 million members. Every collection will be curated by one of beauty’s biggest tastemakers and includes 7-8 full-size products from the most coveted brands says IPSY.
The first Glam Bag X curator is Hollywood makeup artist Patrick Ta, whose long-term clients include Shay Mitchell, Gigi Hadid, Olivia Munn and others. The collection will include bestsellers from his namesake brand, Patrick Ta Beauty, with more brands and products to be revealed over the next few months.
Glam Bag X subscribers will receive four to five products that are hand-selected for each member. They will also be able to choose three more from a personalized assortment tailored to their individual preferences. The Glam Bag x Patrick Ta choice products will include exclusive drops and new launches from luxury haircare brand R+Co, Addison Rae’s ITEM Beauty, YENSA and more.
“I am thrilled to be partnering with IPSY to introduce Patrick Ta Beauty to its 25M+ community,” said Ta. “Glam Bag x Patrick Ta really encapsulates my love for the artistry of makeup, bringing together brands from iconic artists that I deeply admire and respect, such as Huda Kattan.”
“My goal with makeup has always been to empower individual self-expression, and with this collection, I am able to deliver an experience that is professional and elevated yet wearable and accessible.”
The Glam Bag X will be available beginning February 2021. To learn more, go to ipsy.com/glambagx.
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