IPSY Launches New Vegan Personal Care Brand
BFA Industries, a beauty company home to IPSY, BoxyCharm, and brand incubator Madeby Collective, says it is continuing to reinvent the way consumers shop and discover new products with the launch of ‘Refreshments,’ a clean, cruelty-free and 100% vegan product line. The line includes a hand and body cream, body wash, face wipes, and a newly launched razor kit and shave cream.
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“Beauty and makeup have long been associated with self-expression and experimentation, while personal care has lagged far behind,” said Sabeen Mian, SVP of Refreshments.
“With Refreshments, we wanted to inject fun and personality into the bathroom with products that anyone and everyone can feel good about using. Every product in the line is formulated without parabens, phthalates, sulfates, gluten and nut allergens, and is cruelty-free and 100% vegan. All of our products are clinically, allergy, and dermatologist tested. Plus, at least 30% of every product container is made out of post-consumer recycled plastic, and we are deeply committed to increasing this percentage over time.”
Refreshments are available a la carte on Refreshments.com or via subscription to IPSY members, who will be able to customize their order frequency and assortment each month, personalized for their unique routines. The collection includes:
- NEW! Luxe Razor Starter Kit: Featuring a razor handle, shower holder, and two 5-blade cartridges. {Exclusive member pricing | $11 MSRP}
- NEW! 5-Blade Razor Cartridges: Two 5-blade cartridges with a soothing aloe strip for an extra close shave sans bumps and burns. Available exclusively to IPSY members via a Refreshments subscription. {$5 member price | $7 MSRP}
- NEW! Pearly Body Wash: Luxurious cream body wash lathers generously, cleansing and moisturizing all at once. Star ingredients include Shea Butter, Vitamin C, and Olive Oil. {$9 member price | $11 MSRP}
- NEW! Pillowy Shave Cream: Creates a whipped, creamy lather and softens hair for a smoother moisturizing shave. Star ingredients include Shea Butter, Lemon Fruit Extract, and Olive Oil. {$6 member price | $8 MSRP}
- Velvety Body Cream: Long lasting, quick-absorbing moisture keeps skin happy and hydrated from head to toe. Star ingredients include Shea Butter, Grape Seed Oil, and Olive Oil. {$9 member price | $12 MSRP}
- Luscious Hand Cream: Nourish skin, nails, and cuticles with quick-absorbing hydration. Star ingredients include Shea Butter, Grape Seed Oil, and Olive Oil. {$5 member price | $7 MSRP}
- Cleansing Face Wipes: Just one wipe removes grime and makeup without drying out your skin – no rinsing required. Star ingredients include Argan Oil, Aloe Vera Juice, and Sunflower Seed Oil. Each pack contains 30 biodegradable wipes. {$6 member price | $8 MSRP}
To celebrate the launch, Refreshments has teamed up with Jonathan Adler and The Skinny Confidential on a sweepstake to give away a $750 Jonathan Adler gift card to jazz up the winner’s bathroom, the entire Refreshments collection and a full-year subscription to IPSY Glam Bag Plus.
Find out more at refreshments.com.
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