Jason Wu Launches Exclusive Floral Collection
Jason Wu, renowned fashion designer has launched an exclusive floral collection with 1-800-FLOWERS.com, his first with the gifting brand. The Jason Wu for Wild Beauty™ collection, features on-trend arrangements that embody the designer’s signature aesthetic of femininity and sophistication. Wu says specially designed ‘thank you’ notes and the ability to preview select bouquets in 3D will allow customers to have an immersive digital experience.
“Playing a role in the intimate decision of what one chooses to wear each day is such an important part of what I do,” Wu said. “To extend this concept to the graceful details people bring into their homes is an honor. This collection with 1-800-Flowers.com is especially meaningful to me because of my lifelong love of flowers.”
“Floral elements continuously inspire me and have been a consistent theme throughout my entire career. I’m thrilled to celebrate the beauty of flowers in this new and special way.”
A Collection Influenced by Jason Wu’s Design Aesthetic
Chic, gathered arrangements include freshly cut flowers – such as roses, sunflowers, gerbera daisies, thistle, aster and mini calla lilies, among others. Each bouquet, which includes a mix of textures and florals unique to the season, arrives wrapped in white kraft paper and is nestled inside a signature gift box. The collection includes:
- Citrus Crush™ Bouquet by Jason Wu for Wild Beauty
- Watercolor Chiffon™ Bouquet by Jason Wu for Wild Beauty
- Wild Cascade™ Bouquet by Jason Wu for Wild Beauty
- Poplin Crème™ Bouquet by Jason Wu for Wild Beauty
- Silken Roses™ Bouquet by Jason Wu for Wild Beauty
“Jason Wu is one of the world’s most renowned fashion designers and we are thrilled to collaborate with him on this truly original collection, which reflects his unique point of view in floral design and bouquet presentation,” Valerie Ghitelman, vice president, Product Development and Design, 1-800-Flowers.com said.
“We are excited to not only share these beautifully crafted arrangements with our customers but to engage them with distinctive content that provides insights into Jason’s design influences and more.”
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