Singer turned fashion mogul Jessica Simpson has just launched performance footwear as a part of her athletic line “The Warm Up”.
Workout gear has been at the top of the trend list for brands in recent years with everyone getting on board with the changing of consumer lifestyle habits.
The introduction of sneakers expands upon the success of the active line, which launched in December 2015.
The footwear line features modern, feminine designs and, in line with the apparel, touts a focus on technical attributes. The offering boasts lightweight, flexible constructions, breathable linings, mesh, custom knits and a sock-like fit designed to meet the needs of a multi-hyphenate lifestyle.
“I don’t always have time to do a quick change from a workout to playing with my kids to going out to lunch or approval meetings, so being able to create active apparel and sneaker styles that work both at the gym and on the go, fits well for my lifestyle and my collection,” Simpson said. “It’s all about working out and wearing out for women these days; we deserve to feel sporty, stylish and comfortable.”
For the launch of active footwear, we felt it was important to create content that connects to our customer the way they consume media,” Jameel Spencer, president of the fashion division at Sequential said. “Jessica has been at the center of so many incredible campaigns over the years, and as we move the brand forward, we hope to translate that energy into multiple mediums. Fashion, film or music – she brings the same passion, so she felt it was important that she create original music as the soundtrack.”
The shoes will retail for $79.00 at JessicaSimpson.com and select retailers.