JustFab Announces Global Partnership with Kelly Rowland
JustFab has announced a global partnership with Kelly Rowland, which drops today featuring her favorite fall styles for every aspect of a woman’s life. Rowland selected timeless apparel and footwear styles to inspire confidence and empower women to feel fabulous, according to JustFab. Rowland says she “wanted to give women feel-good and go-to styles they can’t live without.”
“We are so thrilled to announce Kelly Rowland as the global face of our brand,” Daria Burke, CMO of JustFab said. “Kelly is a fashion icon, singer, songwriter, actress, mother, champion of women and so much more. We couldn’t have asked for a more incredible woman to represent the brand.”
JustFab turns 10 this year, and with this new decade, the brand has committed to elevating the product and brand experience. They say they are steadfastly dedicated to their mission of offering accessible fashion that inspires confidence, and to their goal of ensuring their customers feel seen, represented, and empowered.
“There is no better woman to help us tell this next chapter of our story as we begin a new decade with a newly reimagined voice and visual signature,” Burke adds. “Kelly is the epitome of the chic, relatable friend that we set out to be for our members.”
Alongside her collection release, Rowland will also be featured in JustFab’s October episode of Leading With Style; the brand’s recently launched series that spotlights culture-changing women they admire.
Burke and Rowland sit down for an insightful conversation about releasing and writing new music in 2020, the importance of sisterhood, fashion as armor, and that infamous sentimental moment with Beyonce in Black is King.
The Kelly Rowland for JustFab campaign features both editorial images and a commercial, which debuts her new single, CRAZY, to the public for the very first time. The camera finds Rowland at home; her new JustFab collection has just arrived and she is spending her day trying it all on. She is embracing the new normal and “having fun with style, with music, and with life.” She blasts her new song, invites her friends to join her over Zoom, and reveals her new shoes.
The collection also includes plus size and wide width/wide calf options for select styles.
“When I have the perfect pair of shoes on I feel like I can do anything. Nothing can stop me,” Rowland shared with the brand during design meetings.
“I partnered with JustFab to make sure that women everywhere feel confident and empowered this fall. I want this collection to make women feel unstoppable.”
The Kelly Rowland for JustFab collection is available now at JustFab.com.
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