Kanye West Brings Yeezy Brand to the Gap
Kanye West, a multi-industry creative entrepreneur, has announced his plans to disrupt retail by bringing his YEEZY brand to millions of customers around the world through a partnership with Gap.
The clothing retailer says this partnership brings West and Gap full circle, as Kanye worked in a Gap store as a teen growing up in Chicago. Kanye has famously rapped about working at the store on his debut album College Dropout.
Kanye and daughter North West at “Yeezy Season 8” Show – Paris Fashion Week Womenswear Fall/Winter 2020/2021Embed from Getty Images
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, global head of Gap Brand said.
Gap says, under West’s creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points. Additionally, West’s design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time.
The YEEZY Gap line is expected to appear in Gap stores and Gap.com in 2021.
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