Kat Von D Beauty announced that founder Kat Von D has made a full departure from the brand to focus on other artistic endeavors like her vegan shoe line and upcoming album. KENDO, a beauty brand conglomerate will now be the sole owner and force behind the beauty line, now named KVD Vegan Beauty.
The brand will continue offering its current product lineup, as well as creating new, innovative high-performance, vegan, and cruelty-free makeup for consumers all over the world. The development of the KVD Vegan Beauty brand and its iconic products have been the result of a twelve-year partnership between Kat Von D and KENDO.
“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity,” Kat said.
The brand launched in 2008 with four red lipsticks. Today, KVD Vegan Beauty has more than 250 innovative products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at Sephora and kvdveganbeauty.com.
No surprises here. I will have a video with my thoughts soon.