Kat Von D Debuts First Ultra Long-Wear Brow Collection


Kat Von D Beauty has introduced a 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, and two new brow brushes to her makeup repertoire.

With three first-to-market waterproof, long-wear, and high pigment formulas in pencil, pomade and powder, these vegan and cruelty-free brow products give consumers the power to personalize their brows any way they want, in any shade they want.

To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn’t find a product that delivered the high-intensity color and waterproof long-wear she wanted. Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone, according to Kat Von D.

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade ($19)
This weightless waterproof pomade delivers high-impact, budge-proof and smudge-proof brows that don’t come off until you want them to. This sweat-proof formula is the best brow product for the most intense activities – Kat even tested its stay-put power at a super-sweat-inducing fitness class! Super Brow comes in 7 neutral brow tones, 7 rainbow colors, plus “White Out” and “Bleach” for a total of 16 unprecedented shades that can combine to create over 100 colors for any and every hair color.


Apply 24-Hour Super Brow Long-Wear Pomade with the new Kat Von D Beauty Pomade Brow Brush #70 ($18). The brush’s firm, angled bristles are made from the highest quality synthetic fibers to deliver extreme control and effortless strokes. The tapered brush handle doubles as a mixing spatula to make creating color combinations a breeze.

Kat Von D Beauty Brow Struck Dimension Powder ($20)
Create the perfect natural-looking brow with Brow Struck: a unique 3D semi-metallic powder that mimics the natural sheen of real hair for real-deal dimension and volume. This hybrid 2-in-1 primer and powder formula is the first brow powder to deliver waterproof, smudge-resistant brows for up to 12 hours. Use one of the seven brow-toned shades to instantly fill-in and even-out your shape for perfectly full and balanced brows that look great on camera and in real life.


Apply this long-wear, high pigment powder with the Kat Von D Beauty Powder Brow Brush #75 ($18). The brush features a unique combed design that actually deposits and blends the powder as it grooms brow hair!

Kat Von D Beauty Signature Brow Precision Pencil ($20)
This ultra-skinny pencil features the first-ever 1 x 1.5mm oval tip, for a microblade look that you control. Signature Brow is all about precision and is perfect for drawing fine lines and hair-like strokes with an artist’s control at any angle. The long-wear, break-resistant formula is extra-hard yet softens on contact with the natural oils of your brow hair for buildable payoff, so you can layer color with confidence to achieve any custom brow look. The built-in spoolie on each of the 7 brow-tone shades lets you groom and blend with ease.

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, Pomade Brow Brush #70 and Powder Brow Brush #75 are available now on Katvondbeauty.com, Sephora.com, and in Sephora and Sephora inside JCPenney stores.



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