Kat Von D Introduces Lipstick Program with Sephora


Mark your calendars, lipstick lovers! Kat Von D Beauty is bringing some major excitement to your lips with the introduction of the Everlasting Flash program on Sephora.com, a first-of-its-kind year-long program starting January 2017.

Beginning the first Wednesday of every month in 2017 at 12 PM ET/9 AM PT, for 48 hours ONLY (or while supplies last), Kat Von D is giving you an exclusive early access to shop new, never-before-seen shades in the Everlasting Franchise before they officially launch.

“I can wholeheartedly say that I have the best fans – they are so loyal, so savvy, and completely beauty obsessed, always hungry for what’s next from Kat Von D Beauty. I make a point to share the news of upcoming launches as soon as I can on social media, so it was a natural next step to actually make these sneak peeks shoppable! We’re excited to host the first-ever Everlasting Flash program on Sephora.com as they are incredible partners for the brand and helped bring this fun, new shopping format to life.” – Kat Von D

To kick off the program, Kat Von D Beauty offered early access on Wednesday, January 4, to one of the 6 brand new nude colors of Everlasting Liquid Lipstick that won’t officially launch until February, called “Sanctuary” [$20] – Kat’s favorite cool sepia shade that’s a perfect neutral for everyone.

Kat Von D Beauty’s Everlasting Flash Program will be available, first come and first-served, on the first Wednesday of every month throughout 2017 on Sephora.com in the US and Sephora.ca in Canada.



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